Values

Values definition from wiki..

A personal and cultural value is a relative ethic value, an assumption upon which implementation can be extrapolated. A value system is a set of consistent values and measures that are not true. A principle value is a foundation upon which other values and measures of integrity are based. Values are considered subjective, vary across people and cultures and are in many ways aligned with belief and belief systems. Types of values include ethical/moral values, doctrinal/ideological (political, religious) values, social values, and aesthetic values. It is debated whether some values are intrinsic.

Value of a product within the context of marketing means the relationship between the consumer's expectations of product quality to the actual amount paid for it. It is often expressed as the equation :

Value = Benefits / Price

or alternatively:

Value = Quality received / Expectations

Many other definitions are not included in this post.. please check wiki for full list of definitions.

Tonight I am sharing this word with you becos I am given the daunting task of thinking a concept for a new campaign. I have the word in my head but am wondering how to present it. I search for a meaning. I admit and believe VALUE is important, without it life would be meaningless. There will be chaos. We won't know how to manage our resources or how to prioritise. There will be no form of measure. Mathematics, ethics, chemistry social, political, family each has a set of values. Value influence our decisions. each person definition vary based on our background and circumstances

The most universal standard for value definition is Money. Quite honestly money is just metal or paper. the 1 dollar is made with the same paper as the 1000 dollars. but becos human gave it a value, the two item made out of the same paper is perceived differently. We quantify values by giving numbers so it become a tangible form. But what about values for some thingswhich we cannot quantify, how do they measure up? In a material obsessed world, are they less important?

Like a mother's love what's the number value for it. How about Pride, how much can it cost? Friendship? Companionship? Health ?Beauty? Smell of fresh air in the forest? When they have no quantifiable value, does it mean they can be taken for granted? Free for all? we can just take and take and take becos we need not pay. When is enough? How would we know if there a shortage? Will you enlighten me with your thoughts, my friends?

I like a story. A fisherman has a house by the sea, he has a son. He told his son: "don't be like me, there is a world out there. Study hard, get a good wage earning job in the city." The son grew up,listened to his father's advice,studied hard, graduated got himself a good wage earning job. He work very hard in the city, climbing up his corporate ladder earning alot of money. Eventually, he grew sick of working, took his hard earn money, built himself a house by the sea and retired. He fishes as a hobby. Fisherman thought a life in the city, working in a corporate world is more valuable than his life. His son after acquiring wealth from working, retired and bought himself a house by the sea and go fishing just like his father. He could have had it all his life but it had a different values then and now. 

We humans started out with basics, enjoying nature, working with raw materials, went to build a frivolous world only to later realise we want nothing more than a simple life. That explain the trend of minimalism. (this is just my take) 

What is the real value of life? Do certain things truly deserve the value instated to it or is it just a figment of our creative imagination. Thanks for sharing your valuable time reading this. Not quantifiable but it means alot to me